Statement of intent

Product 1 - entertainment magazine

The research I have done into entertainment magazines has made it clear that there are the stereotypical codes and conventions, which include of the angle and type of shot that’s taken, the mise en scene and the genre.When looking into magazine i have realised that media is changing and evolving. Due to this when i make my audio visual video it will be portrait rather than landscape. Media ic changing when viewing the video on mobile phones which is a main source which people use to access media, it will portray better. The mise en scene usually focuses on the costume/outfit, what’s in the background and props, the photo usually varies depending on the genre or style of magazine the shot types vary depending on who features in the magazine.  I will focus on the clothing, lighting and appearance but also include different features of diversity. The brief says ‘at least two different social groups’ so to fulfil this request I will either use different ages, different genders or races. The brief also asks to appeal to ’16-25-year olds’ so I will think carefully when taking pictures to make sure I target the right audience, and to make it a sophisticated not childish magazine. I made sure to ask what my focus group wanted from the magazine, they said they would prefer to see the age 16+ on the magazine rather than a younger age as they wouldn’t pick the magazine up, but they wouldn’t mind if they were over the age of 50 as they would still by a magazine with an older person on. When I asked about what shot type, they preferred to see they said close up or mid shots as its more attractive. 13/15 of them said they were happy with it only being focused on one main entertainment which would be music. This magazine will be unique from any other heart magazines as its an entertainment magazine.

Product 2 - website 

The website I will create will be very alike my magazine, with same stand out font as my magazine. I want the website to have a very clear layout and design and be easy to navigate. The website will include linked pages and articles about the models featured on the magazines. My audio-visual video will be a behind the scenes and pictures and clips of the photo shoot that will be taken place on the photo shoot so the audience can feel more involved in process and feel involved with the models and see sneak peaks of what happens on a photo shoot.

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? 
For this i am aiming to have a clear and distinguished connection between my website and the front covers. To achieve this on my website i will have features of the magazines. On my website there will be a place where you can order the magazines or buy a subscription. There will be a short video of m website of the models which took place on the covers to show the clear link between the print media products to the online website.The name of the magazine name will clearly be shown boldly on the website and both covers, along with the Hearst company logo, it will be visual on both cover on the bottom of the magazines.